We offer expertise in price optimization, channel development, direct and interactive marketing for B2B and B2C offerings as well as pricing strategy, research and execution planning.  We serve a wide range of industries, including Fortune 100 and Global 500 clients with a relentless dedication to your business objectives.

Our strategy, research and execution planning services are designed to align marketing investments with focused initiatives leading to measurable outcomes in key areas:

• Developing and managing actionable programs based on market insights
• Identifying the readily identifiable and underlying needs of prospects and customers as well as their emotional and rational expectations of product/solutions offerings, service and the brand – across a comprehensive range of stages and market attributes
• Building analytical frameworks and data-analytics roadmaps that guide the development and use of valuable insights to facilitate successful execution of business strategy
• Managing the execution of client roadmaps to align delivery capabilities to provide prospects and customers with consistent brand value over time, across channels, by segment
• Leveraging assets with deep research capabilities and reference data on markets including SMSA and local market, national and geo-political regional experience, perspectives and models
• Assessing and mitigating risk discretely and in a managed way that includes the design and implementation of controls to manage future risk

We work with clients to accelerate innovation to achieve breakthrough performance and to increase marketing velocity, shortening “time to results” and increasing the capability to innovate

Our Strategy, Research and Execution Planning Profile

We offer expertise in brand, direct and interactive marketing for B2B and B2C offerings as well as corporate strategy, research and execution planning.  We serve a wide range of industries, including Fortune 100 and Global 500 clients with a relentless dedication to your business objectives.

We do all of this in a professional and thorough manner applying the appropriate tools and techniques:

• Benchmarks, competitive analysis and best practices assessment
• Design and functionality tools and techniques
• Leading-edge and emerging technology understanding
• Financial models to drive decision-making and the economic impact of marketing investments within the context of long-term customer value